The key to making money investing in stocks is to buy quality stocks
at low prices and to do so consistently.

Probably the best known phrase in the stock market is “buy low and sell high.” I believe that buying stocks of quality companies when their stock prices are low is a wise application of financial resources. I’ve discovered that using the financial statement known as the balance sheet is the best way to minimize risk when buying stocks. That is, the balance sheet is the best tool for identifying quality stocks trading at low prices. My balance sheet formula for buying low has produced, for me, results over the past decade that have exceeded normal market returns by a wide margin. I share my approach with you in my book, Choose Stocks Wisely: A Formula That Produced Amazing Returns.

Dr. Paul W. Allen