Hello friends.  I hope you are having a good Saturday.

I’ve talked about the goodwill asset before here in a blog post and also discussed it in my book, “Choose Stocks Wisely.” Goodwill is an intangible asset that is recorded by an acquiring company. When a company acquires all or a part of another company, it may pay more than the fair value of the assets identified on the balance sheet. Note, that I wrote “the fair value of the assets ‘identified’ on the balance sheet.” […]