Today, permit me to share a very recent interaction I had with a reader of my book, “Choose Stocks Wisely.” I’ve had several good e-mail conversations with this friend over recent years and he posed an interesting observation in our latest interaction. He wrote the following:

“I’ve been reading about the dividend yield being one of the better valuation measures, and then looking at the yield over time.  https://www.longtermtrends.net/dividend-yield/

It appears that about 6.2% is a yield that is considered to be the beginning of value territory by the folks who created the above chart.  Assuming the current S&P dividend of $52.34 remained constant that implies an S&P price of $840.  But during the financial crisis the dividend only rose to 3.6% which implies an S&P of $1455.

I think buybacks affect this long time value metric, but I’m not sure how. So I’m writing to ask your opinion on what level or range of dividend yield you think would indicate the beginning level of value in today’s environment.”

The following was my response to this friend:

“This is not a cheap market as you know. And that dividend yield chart link you submitted sure emphasizes that, doesn’t it? In fact, it almost reveals a structural change in the market’s valuation based on dividend yields starting from the early 1990s till the present except for that brief visit to normalcy during the great recession of 2008 and 2009.

So, the question is what do we do with the last 25 years relative to the 100+ years that preceded that. I really don’t know whether we exclude the last 25 years, average it in with the full history, or exclude the 100+ years ending in the early 1990s. In my view, it’s anyone’s best guess.  However, I’m very conservative; I’d probably use something in the neighborhood of 5% as a starting point, thus giving some credence to what seems to be a new norm without throwing deeper history to the curb.”

Also, I shared the following quote (sourced in link below the quote) from an article:
“Screening for stocks with dividend yields above their five-year average can help you find potentially undervalued stocks with downside protection (the dividend payment), provided the dividend is secure and expected to grow, and the firm is financially sound. Some metrics that can be used to determine if a dividend is sustainable is the earnings payout ratio, the free cash flow payout ratio and the ratio of cash per share to dividend per share.”

Source:
https://www.aaii.com/journal/article/a-dividend-approach-to-judging-the-value-of-stocks.touch

I finished my response with the following:

“Of course, the above quoted comment of screening via the last 5 year average would imply (on a macro level) acceptance of a relatively new norm — that being greater than a ~2% dividend yield representing value.  We probably both concur this is not a conservative perspective — that is, one we are confident will hold indefinitely where the era preceding the 2000s won’t be revisited again.”

Thanks to this reader for raising a very interesting issue about “value” in this present stock market in light of historical dividend yield norms. Of course, the dividend yield (for dividend paying stocks) is the annual dividend amount paid on a share of stock divided by the current stock price per share. Please jump in and offer your thoughts. And have a great weekend, friends.